Architectural marketing capabilities of exporting ventures
نویسندگان
چکیده
منابع مشابه
Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross-National Study
Knowledge-based view (KBV) theory posits that the acquisition and use of relevant knowledge is key to understanding organizational performance. However, there is relatively little empirical evidence to support or refute several important propositions underlying KBV theory explanations of organizational performance. In particular, the extant literature has focused on individual technical and sci...
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China's architectural exports to less-developed countries, such as conference halls, government offices, hospitals, institutional headquarters, schools, stadia and theatres, have played a special role in the state's foreign aid and diplomatic strategy. Beginning in the late 1950s, such exported architectural projects were presented by the Chinese Communist Party-led government as gifts to many ...
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An interesting theoretical debate arises with respect to learning-by-exporting when considering macro-economic convergence and firm capability arguments side-by-side. Convergence theory intimates that technologically lagging firms stand to benefit most from exporting because exposure to the advanced technological knowledge in foreign markets allows them to make up for the disparity in capabilit...
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ژورنال
عنوان ژورنال: International Marketing Review
سال: 2019
ISSN: 0265-1335
DOI: 10.1108/imr-02-2019-0081